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Don't want the mall?  Area merchants are ready

TRI-COUNTY AREA—If you don’t want the mall activity on Black Friday, don’t worry; local merchants are ready for your business.
Several stores in the area are offering their own doorbuster sales, earlier hours and other special incentives to attract customers.
Terra Ellis, Wal-Mart store manager in Watkins Glen, said all the information for weekend sales has been available online since Monday, at She added that people can also search by store location and find out exactly where in the store sales will be with a map.
Dawn Rossi, assistant manager for Peebles in Penn Yan, said the store is opening three hours earlier than usual, at 7 a.m. She said that there would be early bird specials from 7 a.m. to 1 p.m. She added Saturday the store would open at 9 a.m, an hour earlier than usual. Rossi explained the sales will also include buy one, get one half off.
Jim Long, owner of Long’s Cards and Books in Penn Yan, said the store would be open half an hour earlier than usual for Black Friday, at 8 a.m. He explained sales and discounts will be done through coupons, printed in area newspapers.
“We try to keep people in town to shop,” said Long.
Both Famous Brands and Seneca Lake General Store in Watkins Glen will have special sales for Friday. Owner Jim Guild said Famous Brands will be open an hour earlier at 8 a.m., and close at 8 p.m. He said there will be doorbuster deals, like there are every year. Guild said the General Store would open at the regular time. He added the Black Friday sales would continue until Saturday. Guild said at the General Store, gift cards would be given with large purchases.
Jeremiah Johnson, furniture manager at Cole’s Furniture in Penn Yan said Friday is the start of their holiday sales. He said the store opens at 8 a.m. with early bird specials. Johnson explained the store will close regularly at 6 p.m. He added the holiday sales would continue for about two weeks after Black Friday.

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