Keuka start-up will add 17 jobs

KEUKA PARK--As part of the START-UP NY program, Sensored Life LLC will be creating 17 net new jobs by utilizing tax-free space at Keuka College. Sensored Life will locate in the Keuka Business Park and will invest $140,000 in addition to the new jobs being created.
Sensored Life LLC is a designer and manufacturer of MarCELL®, a home monitoring device for monitoring temperature, humidity, power, and water leaks. It uses the surrounding cellular network to return data to its servers with no phone line or Wi-Fi connection needed. The company will market the product and service and is looking to add employees, including software engineers, hardware designers, customer service personnel and warehouse workers.
"Keuka College is excited to welcome Sensored Life, LLC to Keuka Business Park," Keuka College President Jorge L. Díaz-Herrera, Ph.D., said. "Our partnership will boost the local economy, create jobs, and allow the college and Sensored Life to partner on research, teaching, and learning opportunities. This [is] our first STARTUP-NY tenant, [and the project] fits perfectly with our Digital Learning at Keuka College strategic initiative." The company fits with Keuka's initiative in integrating liberal arts and digital technologies with experiential learning and professional practice.
According to the company website, Sensored Life was founded in 2011 by entrepreneurs Mike O'Brien and Jim Odorczyk. Both have individually founded and run multi-million dollar ventures in the past.
Gov. Andrew M. Cuomo announced Dec. 29, 2014, Sensored Life, along with 12 additional businesses, will expand or locate in New York State as a result of START-UP NY, joining the more than 40 companies already participating in the new initiative that creates tax-free areas sponsored by colleges and universities across the state.
The 13 businesses are projected to invest more than $11.4 million and have committed to creating at least 268 new jobs in tax-free areas sponsored by Keuka College, Canisius College, Stony Brook University, SUNY Downstate Medical Center, SUNY Ulster and University at Buffalo. The 13 businesses announced include Sensored Life, FlightPartner, GradFly Inc., ID Federator LLC, Illuminating Diagnostics LLC, Mid-Island Aggregates/Distribution LLC, NomoCan Pharmaceuticals LLC, Nuenz Inc., ProGen Life Sciences, Simply Natural Clothing, Sustainable Waste Power Systems Inc., UTS LLC and Zuznow USA Inc.
This latest group of companies joining the program brings the total number of businesses participating in START-UP NY to 55, representing commitments to create more than 2,100 new jobs and invest over $98 million across the State.
"START-UP NY is continuing to change the game when it comes to growing the state's economy," Cuomo said. "By combining our state's world-class workforce and unparalleled communities and natural environment with the chance to operate tax-free, this program is attracting the businesses that will drive New York's economy and create jobs and new opportunities for years to come."