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Watkins Glen International announces new sponsor

WATKINS GLEN—Watkins Glen International announced that Heluva Good! will be the new title sponsor for the NASCAR Sprint Cup Series race in 2009. The newly titled "Heluva Good! Sour Cream Dips at The Glen," is scheduled to take the green flag at 2 p.m., Sunday, August 9, during its traditional race weekend, and will be broadcast live on ESPN.
"We truly appreciate the opportunity to work with such a well respected national brand as Heluva Good! during our NASCAR Sprint Cup Series event in August,” stated Craig Rust, president of Watkins Glen International.
Heluva Good!, headquartered in Sodus, New York, is part of the family of brands owned by HP Hood LLC, Lynnfield, Massachusetts.
Many of the stars of the NASCAR Sprint Cup Series will pull double-duty in the Zippo 200 NASCAR Nationwide Series race Saturday, August 8.
The weekend action kicks-off with the Crown Royal 200 Grand-Am Rolex Sports Car Series race on the night of Friday, August 7. Fans can save by taking advantage of Advance Sale prices until Sunday, April 26. Weekend tickets currently start at just $65.
Tickets for the entire 2009 season at Watkins Glen International are on sale now. For tickets and information, please contact the WGI ticket office at 866-461-7223 or log on to the official Watkins Glen website at http://www.theglen.com.
 



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