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Marketing study will decide museum location

KEUKA LAKE—With the location of the proposed Finger Lakes Cultural and Natural History Museum down to two finalists, a consulting firm will do a marketing study to help decide.
Parts of Keuka Lake State Park and Seneca Lake State Park were announced last week as the two finalists. John Adamski, president of the board of trustees, said a firm had not been chosen yet to do the comparative marketing study. However, he added when one was selected, it would be announced. Adamski said a site would be chosen from the outcome of the study. He added he hopes the study is completed in a couple of weeks.
The main reason each of the two sites is still in the running was given with the release last week. Adamski said the Geneva/Seneca Lake spot has better proximity and access to a major thruway. However, he said the Keuka Lake spot is better suited when it came to wildness. Adamski said both sites were qualified, and that it was a hard decision. Which is why a marketing study will help determine the final location.
Fundraising for the $40 million museum will also start soon. Adamski said they are on the threshold of actually seeking out individual contributions and grants. He added he didn’t see there being a lot of government funds available to cover the project. Adamski said the museum has gotten some contributions already, but for now they can’t be disclosed.

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